Jeddah, Saudi Arabia – March 15, 2023. Aljomaih Automotive, the official dealer for GAC Motors in Saudi Arabia, launched the all-new 2024 “Empow” sedan, the first sports sedan from GAC in the Kingdom of Saudi Arabia. The interactive event included many activities and was attended by the management of the company and its representatives, a large number of media representatives and car content makers. The Empow car was the star of the long-awaited event, which is a strong strategic move by Aljomaih Automotive to reach out to the youth segment, following the success of its partnership with the Saudi national team player and Al-Hilal club captain Salem Al-Dawsari, who signed with the brand in February of this year to become the GAC brand ambassador for 2023.
The new model of the sports sedan car is unique and represents a bold new era for the Chinese car industry. The car is the latest model to be added to GAC’s range of models. The car’s exterior design is bold and authentic, with futuristic lines that ensure a combination of elegance and power, as its name suggests a sense of daring. The car’s appeal is completed by 18-inch aluminum wheels, LED headlights, and daytime running lights. The car’s exterior is crowned by electrically controlled side mirrors that can be folded or used to indicate turns.
The interior cabin is characterized by a spacious area that provides a comfortable feeling for its passengers, with youthful and modern sporty seats, an adjustable driver’s seat, front seats with a heating feature, a leather-covered multi-function steering wheel with a shift lever. And because of its youthful nature, all means of safety for its passengers have been provided, with 10 airbags, an electronic stability program, in addition to an anti-lock braking system, electronic parking brakes with an automatic locking feature, front and rear parking sensors, and a rear-view camera.
The Empow car comes with a 1.5-liter engine equipped with a turbocharger that generates 177 horsepower, torque of 270 Newton meters, and a 7-speed automatic transmission. It accelerates from 0 to 100 km/h in just 7 seconds and includes a number of technical features that elevate the driving experience to the highest level of development, such as a 7-inch gauge cluster with a color LCD display for displaying multiple information, in addition to a 10.25-inch color LCD screen, and the ability to use the Apple CarPlay application to take advantage of smartphone technology safely on the road, and enjoy your music playlist from your phone with unique sound quality from 6 different speakers distributed inside the cabin.
Shaikh Walid Al-Abdullah Aljomaih, Chief Operating Officer at Aljomaih Automotive, said: “It has always been our strategy to offer multiple and diverse options that enable us to satisfy different tastes and reach different age groups with cars that meet all their needs. And from this perspective, we believe that the completely new Empow model will offer young people an option that will make a qualitative leap with its high quality, unique features, and stunning sports design details, along with the latest functional and entertainment technologies for more driving pleasure, allowing sports car enthusiasts to realize their dream at an unbeatable price, and thus achieve our vision to satisfy everyone.”
It is worth mentioning that Aljomaih Automotive has been able to provide GAC cars with different models manufactured with high quality, advanced safety standards, and distinctive specifications and designs in the Saudi market. The company has succeeded in facilitating close examination and testing of these cars through its sales showrooms scattered throughout the kingdom, maintenance centers, and planning to expand in many other cities, making it one of the main reasons that made Aljomaih Automotive the best agent for the GAC brand worldwide for two consecutive years by winning the company’s Diamond Award.
