February 28, 2023, Riyadh, Saudi Arabia: Aljomaih Automotive Company, the official dealer for the Chinese brand “GAC Motor” in the Kingdom of Saudi Arabia, announced the signing of a partnership contract for its brand with the Saudi national team and Al-Hilal Club player, Captain Salem Al-Dawsari, to become the brand’s ambassador for the year 2023. This partnership was signed at Aljomaih GAC Motor showroom in Riyadh, in a ceremony attended by senior management officials from both GAC Motor and Aljomaih Automotive, as well as a number of journalists and content creators interested in the automotive sector. It is worth noting that Captain Salem Al-Dawsari has achieved many accomplishments with his national team and his local and continental club Al-Hilal, becoming one of the most prominent Saudi players in the recent years, who have made a distinguished history for themselves and earned the love of Arab and Saudi football fans. Commenting on this partnership, Captain Salem Al-Dawsari said: “I am very excited to partner with GAC Motor and I would like to thank them for their trust, support, and interest in the youth and football sector in Saudi Arabia.”

“And as a football player, I need to give my all on the field and seize every opportunity to score a goal, and that is the reason behind my partnership with GAC Motor today, because I felt the great effort made in developing their products with high craftsmanship and innovative technology so that customers can enjoy a smart, comfortable, and safe driving experience.” GAC Motor took this step out of its belief in the popularity of football and its confidence that sports marketing helps to highlight the brand’s image and increase its influence globally, in order to reach a larger segment of customers locally and globally. Knowing that the main audience for the car and sports markets are young, enthusiastic sports customers, who aim to attract them with advanced and unique models of GAC cars that will be launched in the Saudi car market during the current year, such as EMPOW and EMKKO, which will make a difference in their high quality and unique features filled with sports design details and the latest technologies aimed at attracting young customers and raising awareness of the brand.

In this context, Mr. Walid Al Abdullah Aljomaih, the Executive Director of Operations, commented, saying, “We are proud of our ongoing partnership with GAC Motor, the leading global company in the automotive industry, and today we are pleased to announce that Captain Salem Al-Dawsari is our brand ambassador for the year 2023 as we believe that sports is a major focus in the Saudi Arabia Vision 2030, along with supporting Saudi youth and talents. This also comes as part of our ongoing initiatives to promote awareness of the brand and prefer it locally and globally, focusing on promoting entirely new sports models that will be launched during the current year and attracting the target audience.”